Engine Store Promotes Christopher Helpful to CEO


NEW YORK–(BUSINESS WIRE) –Engine workshop, an industry-leading marketing agency, today announced the promotion of agency veterans Christopher Handy to the Chief Executive Officer. Handy joined Engine Shop in 2010 and provided strategic guidance and visionary leadership to position the agency for sustainable success even in the toughest year in the industry.

While at Engine Shop, Handy oversaw all agency operations and provided a valuable, holistic perspective for the agency’s dynamic engagement marketing programs. He played a pivotal role in developing the company from an event-driven activation agency to a strategic, integrated engagement marketing agency with expertise in problem solving, creating and measuring content across all cultural touchpoints such as sport, music, entertainment, games and sports.

Under his leadership, Handy intends to continue transforming the agency with a people-centric approach to meet the changing needs of brands and consumers.

“The concept of humanity became extremely important in the past year – in politics, health, economy and society as a whole. And humanity will be increased in the approach of this agency in 2021 and beyond, ”said Handy. “This is a necessary time to return to the days when ‘impressions’ didn’t mean how many people saw you, but the thoughts and feelings you created for them.”

“Chris is the right person at the right time to lead Engine Shop,” he said George Pyne, Founder and CEO of Bruin Sports Capital. “He is an exceptional leader who inspires the best of people by promoting a collaborative, idea-driven culture. Chris was also way ahead of the game in making fundamental shifts in strategies and tactics marketers can use to create real, measurable value for their brands and businesses. We are excited about his plans for the agency and he will have the full support of Bruins global resources to help make that vision a reality. “

Handy is a seasoned industry professional with two decades of business, sports and entertainment experience in a variety of sectors. He has worked with global corporations, professional teams, major venues, national sports federations, and legendary athletes and promoted their marketing goals through joint ventures, events, celebrities, and media-focused branding.

Handy is a graduate of Harvard Law School and Georgetown University.

Via Engine Shop (enginehopagency.com)

Engine Shop is an industry leading engagement marketing agency specializing in putting customers at the center of people’s lives. We’re a people-centric group that solves problems and creates customer opportunities with creative, empathetic brand storytelling through content, digital engagement, and / or live experiences. Engine Shop was founded in 2012 and added to the Bruin Sports Capital portfolio in 2015. Engine Shop has teams in New York City, Atlanta, Chicago, and Los Angeles.

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