JBL® Celebrates the Grand Opening of its Flagship Retailer in New York Metropolis | Enterprise


NEW YORK – (BUSINESS WIRE) – October 15, 2020–

Today Harman, a wholly owned subsidiary of Samsung Electronics Co, announced the opening of the first JBL branded retail store, the second location in New York City for HARMAN. The newly built building in the SoHo district is located at 19 E. Houston Street (corner of Houston and Crosby) and offers customers access to a variety of innovative speakers, headphones, home audio and gaming products in an area of ​​almost 2,000 square meters from JBL. Designed by global architecture and design firm Gensler, the space is geared towards the consumer listening experience and integrates JBL Pro Sound to enhance the audio and video experience for visitors.

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JBL® celebrates the opening of its flagship store in New York City (Photo: Business Wire)

The store has nearly 100 different product offerings across JBL’s entire lifestyle portfolio and is equipped with interactive customer experience centers so that customers have the opportunity to test high-quality JBL sound products on their own smart devices. To learn more about JBL’s personalization services, visit the dedicated Custom Products Ad, which has instructions on how to choose patterns, colors, or even unload a photo for upload to create a unique headphone or speaker. In addition, the store includes an area dedicated to products from another brand under the HARMAN umbrella, Harman Kardon. All premium audio offerings are available for testing and buying.

The newest category in the brand’s business, the JBL Quantum gaming headsets are on display and available for an immersive gaming experience. Buyers visiting this unique area of ​​the store can try out all eight models in the JBL Quantum game series while playing today’s most popular video games. At the same time, players can experience gaming via Dolby Atmos, which is included in JBL’s latest soundbar, the JBL BAR 9.1. Ahead of this area, customers who dare to listen can hear firsthand how JBL speakers, headphones and soundbars hold up against their competitors.

To celebrate the opening of the store, JBL is offering a special offer in collaboration with JBL Ambassador and NBA athlete Julius Randle from October 15-29. For every purchase in the store by October 29th, JBL and Julius Randle donate headphones to a local elementary school for up to the first 300 purchases to support e-learning. Additionally, customers who purchase $ 50 or more in-store will receive a free JBL branded mask or bag.

“After nearly 75 years of industry-leading innovation, we are pleased to announce the opening of our first JBL branded store in New York,” said Ralph Santana, HARMAN chief marketing officer. “This store is in a city that embodies our energy and passion for entertainment. It strengthens our customer loyalty and presents our products in an even more intense experience. We have worked meticulously on the design and execution of this location and we can’t wait to see customers through our doors. “

The JBL Store is open Monday to Sunday from 11:00 a.m. to 6:00 p.m. In accordance with New York City’s reopening guidelines for retailers amid COVID-19, the store will have limited capacity and heightened security measures, with hand sanitizing stations, plexiglass protection for employees and touchless checkout options.


JBL creates the amazing sound that shapes the most epic moments in life. From iconic events like Woodstock and concerts at Madison Square Garden to games at Yankee Stadium and weekend getaways, JBL enhances the listening experience with award-winning audio that lets you make the most of every moment. Used by some of the world’s greatest musicians and top athletes in basketball, baseball and esports, JBL has unmatched professional qualifications and over 70 years of experience delivering industry-leading innovation. JBL is the authority on creating superior sound.


HARMAN International (harman.com), a wholly owned subsidiary of Samsung Electronics Co, LTD., Designs and engineers connected products and solutions for automakers, consumers and businesses around the world, including connected car systems, audio and video products, and business automation solutions and services Support the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues they perform in around the world. More than 25 million cars on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work to home to car and mobile. HARMAN employs around 30,000 people in America, Europe and Asia.

© 2020 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and / or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the USA and / or other countries. Features, specifications and appearance are subject to change without notice.

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Denise Daly

Office: +1 203 353 3866




SOURCE: Harman

Copyright Business Wire 2020.

PUB: 10/15/2020 6:00 a.m. / DISC: 10/15/2020 6:01 a.m.


Copyright Business Wire 2020.

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