Luna Bay Booch Expands Distribution to New York Metropolis


NEW YORK CITY – Luna Bay Hard Kombucha brings its mellow coastal aromas and big city excitement to New York City through an exclusive partnership with Sarene Craft Beer Distributors. New York increases the number of states in Luna Bay to 8, fulfilling the desire to reach health conscious drinkers from coast to coast.

Sarene is a family business founded to improve the way alcohol distribution works in New York and the other states they serve. Luna Bay will serve as the first and only hard kombucha alongside a strong portfolio of craft beers. Through Sarene’s relationships across New York City, Luna Bay will gain a noticeable footprint in local grocery stores, restaurants, bars, bodegas, and liquor stores, ultimately becoming the wet booch of choice in NYC.

Bridget Connelly, CEO of Luna Bay, shares her excitement for landing in NYC with Sarene as a strategic partner: “Luna Bay is ready to take on New York. We know this market is looking for a tough kombucha like ours. We never expected to start this first year in this dream city, but the demand for ingredients that are better for you and alcohol is currently rising sharply. By working with Sarene, we can bring booch to the masses in New York. We are very pleased to be able to grow with this innovative sales partner. “

“We were approached by a number of tough kombucha companies and were excited to enter the segment. However, we always want to ensure that every brand we represent is of the highest quality and adds value to both our trading partners and the end consumer. After meeting Luna Bay, we were blown away by their amazing Kombucha and we firmly believe in their team to keep bringing innovative and high quality products to market in the future. “- Matthew Schulman, CEO of Sarene Craft Beer Distributors

Luna Bay retains its three main flavors – Palo Santo Blueberry, Hibiscus Lavender, Ginger Lemon – which are made from real fruits, herbs and yerba mate tea. Each can is vegan, gluten-free and made from non-genetically modified ingredients. Luna Bay is naturally fermented at 6% ABV for a juicy bite. All flavors are available in 12-ounce packs of 4 and 16-ounce singles. Learn more about Luna Bay and its mission at and @lunabaybooch.

About Luna Bay Booch

Luna Bay was born out of a desire to change the alcohol industry – to brew something good for the body, mind and earth. All of the tough kombuchas in Luna Bay are gluten-free, vegan, low-sugar, and naturally fermented to 6% ABV for a juicy bite. Luna Bay prides itself on being owned by women. Learn more about Luna Bay: Join the Luna Bay Community on Instagram: @lunabaybooch.

About Sarene Craft Beer Distributors:

Sarene is a family-run craft beer retailer based in New York. They adhere to a standard of only distributing beer and juicy drinks in a way that matches the quality of the glass. They share the product they love with their community and take the best possible care of their customers, employees and supplier partners. The name Sarene, rooted in sentimentality, has become synonymous with quality and customer service. They keep searching the globe, carefully choosing those who make beer and alcoholic beverages that they are proud of. Learn more at: Join the Sarene community on Instagram: @sarenecraftbeer.

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